COURSE 4: Sizing the Opportunity : Market Size, Problem Size & the African Context

You've identified a real problem, talked to real people, and structured your idea onto a Lean Canvas. But there's a question every founder and every investor eventually asks: "How big is this, really?" In this course, you'll learn how to estimate the size of your market (TAM, SAM, SOM) and the size of the problem itself (how many people are affected, and what it costs them). You'll also explore what makes the African market unique, from mobile penetration to the informal economy, and where to find real data to back up your numbers. By the end, you'll have a market & problem sizing worksheet that adds a powerful new layer to your Lean Canvas.